Reunion Tower

SERVICES

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DIGITAL & SOCIAL STRATEGY
SOCIAL MEDIA
MOTION GRAPHIC
PHOTOGRAPHY

For decades, Reunion Tower — affectionately known as “The Ball” — has lit up downtown Dallas with its iconic white lights, standing as a landmark recognized by locals and visitors alike.

After 40+ years, Reunion Tower got a colorful upgrade with the launch of the Geo-Deck, an interactive 360-degree sky view of Dallas, along with a bold new vision and a brand new social media presence. In an increasingly crowded social media ecosystem where voices compete for attention, our challenge was to bring an inanimate structure to life and turn it into a beloved cultural icon for all of North Texas and beyond.

With a quick-witted, charming online voice, we grew Reunion Tower’s social media presence from zero followers to over 100,000, making it one of the most followed landmarks in America, rivaling the Seattle Space Needle and Empire State Building. Through snackable social content, motion graphics, integrated digital campaigns, dazzling light shows, and a healthy dose of Southern personality, “The Ball” has become a must-follow hub for all things Dallas — sports, culture, events, promotions, and even lawn parties.

Today, Reunion Tower isn’t just a landmark — it’s a destination. With spectacular views, unforgettable photo ops, and a thriving social community, it shines bright as a prime example of how a thoughtful digital strategy, social listening, and engaging digital content can transform a physical icon into a living, breathing brand.